Head of Strategic Marketing

Now Hiring: Head of Strategic Marketing

📍 Location: Lesotho Tourism Development Corporation (LTDC)
🗓️ Deadline to Apply: 25 April 2025
📩 Email Applications to: [email protected]
📞 Enquiries: +266 2231 2238

About the Role

The Lesotho Tourism Development Corporation (LTDC) invites dynamic and visionary marketing professionals to apply for the role of Head of Strategic Marketing. This leadership position plays a pivotal role in promoting Lesotho as a competitive and attractive tourism destination—locally, regionally, and globally.

Key Responsibilities

Strategic Leadership

• Develop and execute the LTDC Marketing Strategy and Annual Plans.

• Align marketing initiatives with LTDC’s strategic goals and national tourism agenda.

• Provide thought leadership in positioning Lesotho globally.

Market Research & Insights

• Oversee market research and competitor analysis.

• Identify emerging trends and use data to drive strategic decisions.

Brand Management & Promotion

• Manage LTDC’s brand identity across all platforms.

• Spearhead brand awareness campaigns and represent Lesotho at international events and expos.

Integrated Campaign Execution

• Lead multi-channel campaigns (digital, print, social media) highlighting Lesotho’s natural and cultural offerings.

• Foster partnerships with tour operators, media outlets, and the private sector.

Digital Marketing Leadership

• Manage LTDC’s digital presence including SEO, website, analytics, and online engagement.

  
  
  

• Measure performance metrics and continuously optimize content and strategy.

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Budget Oversight

• Manage the marketing budget effectively.

• Provide timely performance and expenditure reports to executive leadership.

Performance Monitoring

• Set and evaluate KPIs and ROI on campaigns.

  
  
  

• Generate marketing performance reports and recommendations.

Stakeholder Engagement

• Collaborate with national and regional tourism stakeholders.

  
  
  

• Build relationships with international travel agencies, hospitality brands, and community leaders.

Team Development

• Lead, inspire, and grow a high-performing marketing team.

• Encourage innovation, learning, and alignment across all marketing functions.

Qualifications and Experience

• Master’s Degree in Marketing, Business Administration, Tourism Management, or a related field.

• Minimum 7 years of progressive experience in strategic marketing, preferably in tourism or hospitality.

• At least 3 years in a senior leadership position.

  
  
  

Key Competencies

• Strategic planning and leadership

• Brand development and global positioning

• Market analytics and insight-driven decision-making

• Strong communication and stakeholder engagement

  
  
  

• Creative problem-solving and innovation

  
  
  

Note: Only shortlisted candidates will be contacted. If you do not receive feedback within two weeks after the closing date, consider your application unsuccessful.