MANAGING, ADVERTISING – Standard Bank Group

Company: Standard Bank Group

Location: Lesotho

Application Deadline: 11 December 2024

Standard Bank Group is a leading Africa-focused financial services provider, committed to creating growth opportunities and delivering meaningful value to clients and communities. Join a team that fosters innovation and excellence in the financial sector.

Job Purpose

We are looking for a Brand & Marketing Manager to implement winning Brand & Marketing (B&M) strategies for the Personal & Private Banking Segment in Lesotho. This role focuses on enhancing brand equity, driving awareness, and promoting Standard Lesotho Bank’s products and services through strategic marketing initiatives.

Key Responsibilities

• Develop and implement marketing strategies to acquire and retain clients.
• Oversee the production of marketing and advertising materials, ensuring alignment with brand guidelines.
• Manage content creation for digital platforms, including social media and the Bank’s website.
• Monitor and analyze the brand’s performance across media platforms.
• Conduct market research to identify opportunities and align marketing efforts with best practices.
• Develop omnichannel communication strategies to optimize the client experience.
• Manage budgeting and expenditure for marketing-related activities.
• Lead the development of promotional items to enhance brand visibility.
• Oversee campaign management, media planning, and creative briefings.
• Ensure brand competitiveness by leveraging marketing insights and global best practices.

Qualifications & Experience

Minimum Requirements:

• First Degree in BCom Marketing or BA Marketing Communication.
• Postgraduate Diploma in Advertising Management or Strategic Marketing.
• Honours Degree in Marketing, PR, or a related field (preferred).

Experience Required:

• 3-4 years of experience in event management, digital marketing, and media planning.
• Expertise in campaign management, advertising, and brand positioning.
• Strong understanding of customer markets, media channels, and branding strategies.
• Ability to translate marketing strategies into effective communication and advertising.

Core Competencies

Behavioural Competencies:

• Strong communication and relationship-building skills.
• Ability to generate innovative ideas and insights.
• Detail-oriented with strong task management abilities.
• A team player who fosters collaboration and feedback.

Technical Competencies:

• Brand Management & Reputation
• Content Creation & Digital Marketing
• Project Management
• Writing & Editing

How to Apply

If you are a talented and passionate marketing professional who meets the requirements, submit your application at:

Apply Here: https://smrtr.io/pct66

Deadline: 11 December 2024

Only shortlisted candidates will be contacted.